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CLICK MAP OMNITURE FREE

Link tracking data can be analysed within Adobe Analytics Analysis Workspace, and the data collected can also be integrated with the rest of the data available within a report suite.

Technically, it’s very easy to implement as part of an existing Adobe Analytics implementation.

‘Out of the box’ it will automatically track user clicks on the most common types of links that exist on the majority of websites.

CLICK MAP OMNITURE FREE

Contentsquare, Hotjar etc), it still shapes up as a dependable and useful platform – especially considering that it comes free with Adobe Analytics. Whilst on its own, Activity Map (formally known as ‘ClickMap’) struggles to compete with the overall capability provided by an alternative specialised 3 rd party platforms available in the market (i.e. Source: digital analysts and developers world-wide. ‘Can you tell me how many times this button has been clicked?’

“Activity Map is an Adobe Analytics application that is designed to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor audience engagement of your web pages.”Īctivity Map is essentially an ‘out of the box’ link tracking solution which comes bundled with Adobe Analytics and it is designed to address one of the most commonly asked questions received by digital analysts and developers world-wide… This article is intended for an audience that includes existing and future Adobe Analytics clients, business stakeholders, developers, digital platform manager/ teams, data analysts, and website optimisation teams.

What kind of questions can Activity Map help me answer?.

How can I access and report on the data captured by Activity Map?.

How can I confirm that a particular link is being tracked by Activity Map?.

How can I grant user access to Activity Map?.

How can I implement and enable Activity Map?.

Understanding how it works and what it offers and will help you decide on whether it’s a suitable link tracking solution to include in your existing or future Adobe Analytics implementation. Despite the impressive amount of functionality it offers, Activity Map is arguably one of the lesser known features available within Adobe Analytics.